Monday 13 May 2013

Learn About Laser Eye Surgery With VIP






Education Is At The Heart Of VIP

As part of the Vision In Partnership core commitment to being an educator, we feel it's important to present you with the full and balanced facts, on both refractive and laser eye surgery.


As a Local Independent Optician we appreciate that you'll want to have a good understanding of both the clinical and non-clinical elements of the VIP Services we are offering, so you can best advise your patients.


Our VIP Learning Centre features articles, publications and opinions from the leading clinical bodies, surgical experts, patient experiences and what's currently in the media, around refractive and laser eye surgery.


The Vision In Partnership Learning Centre is being constantly updated with the latest news, surgical developments, new treatments, white papers and publications to ensure your knowledge is kept up to date and you feel confident in understanding this element of Ophthalmic Treatment.
 
Visit the VIP Learning Centre to discover more about laser eye surgery with Vision In Partnership

 

VIP Helps You Grow Your Opticians Business



Attract New Customers And Patients

Vision In Partnership isn't just about having the ability to refer your existing patients - that's only half the benefit available to you as a VIP Member.

VIP also presents you with a huge opportunity to grow your existing patient base, by offering the latest in refractive and laser eye surgery treatments - attracting new patients.


Many patients of other Optician's are interested in the benefits that refractive and laser eye surgery treatments can bring. Make them your patients with VIP. 


Every new patient through your doors, is an opportunity - whether they choose a surgical option or not. This means even if they choose not to, or cannot have a VIP laser eye surgery treatment, you still have that opportunity to acquire a new patient for glasses or contact lenses. 


As a VIP Member, we're here to help you really maximise the benefits of your new Partnership. There are a variety of Marketing Materials available for your use, to help you leverage the commercial benefits of your new proposition, through Vision In Partnership. 

 
 

Joining VIP Is Simple



The Vision In Partnership proposition is based around meaningful, long lasting partnerships. As a VIP Member our service enables you to offer your patients the latest in refractive and laser eye surgery treatments from your clinic, with no cost or equipment.


Vision In Partnership does this by creating successful and mutually beneficial partnerships between our VIP Members and carefully selected panel of VIP Refractive & Laser Eye Surgery Providers.

Vision In Partnership allows our VIP Members to offer their patients a full suite of refractive surgery treatments, to compliment and sit alongside the more traditional ophthalmic solutions that you will offer right now.


Member Journey

Let's Talk
​
VIP will give you all the information you need to explore what becoming a VIP Member could mean for you, your clinic and your patients​

Let's Meet
​
VIP will facilitate a meeting between you and one or more of our carefully selected panel of VIP Refractive Surgery Providers

Let's Learn
​
As a trio, we will all learn about what a partnership could look like in your practice and explore how that partnership could work

Let's Refer
​
You're ready to go! You can refer as many or as few patients as you like with VIP. All safe in the knowledge that you are always firmly in control

Let's Work Together
​
VIP & your chosen partners from our refractive surgery providers, will work with you to ensure you're fully supported and trained to be capable & confident

Let's Agree
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VIP will agree written terms and working practicalities of the partnership, covering all aspects from commercial terms to clinical care and beyond

Let's Earn
​
For each referral you make which then successfully proceeds to have a treatment you attract an admin fee for managing that patient with VIP

Let's Grow
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A Partnership means more footflow to your clinic, new patients to add to your base, a huge opportunity to increase your revenue and creates a competitive edge 
 
 
Visit us today at the Vision In Partnership Website to learn how we can expand you capabilities to become a total eye care destination and help you attract new patients to your clinic through laser eye surgery.

 

The VIP Proposition

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The VIP Proposition

The VIP proposition is based around meaningful, long lasting partnerships. As a VIP Member our service enables you to offer your patients the latest in refractive and laser eye surgery treatments from your clinic, with no cost or equipment.

Vision In Partnership does this by creating successful and mutually beneficial partnerships between our VIP Members and carefully selected panel of VIP Refractive & Laser Eye Surgery Providers.

Vision In Partnership allows our VIP Members to offer their patients a full suite of refractive surgery treatments, to compliment and sit alongside the more traditional ophthalmic solutions that you will offer right now.



The VIP Proposition is designed to compliment & sit alongside your existing ophthalmic offerings of glasses and contact lenses, to enable you to become a complete eye care destination.

 

Becoming A VIP Member Is Easy

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The whole VIP proposition is focused on a great experience for our VIP Member Opticians.

VIP ensures that from the initial stages of exploring what a partnership could mean for your clinic, to meeting with one of our VIP Refractive & Laser Eye Surgery Providers, is a great experience - & one without any pressure or any obligation.

VIP are here to guide you and help you in a friendly, open and transparent way to reaching the right choice for you, your patients and your clinic.

The Vision In Partnership Members Service is built around delivering to you our core purpose of being, educators, enrichers, empowerers and enablers.

That's our VIP Promise and we'd like to begin demonstrating what VIP can mean for you, your patients and your clinic, today.

 
 
The VIP Member Benefits

Some of the patients in your care right now, will be interested in a more permanent solution to their eye care needs. Many of your patients will be positively considering refractive or laser eye surgery right now....

As a VIP Member Optician, for the first time, you will be able to offer a refractive solution to these patients and be able to confidently recommend, advise and ultimately refer them onto a VIP Refractive & Laser Eye Surgery Provider - all with the best clinical outcomes.

This doesn't just mean you're now able to offer the latest treatments through VIP, or increasing your clinic's propositions to get a competitive edge on your competition. It also means you will no longer lose your loyal patient to a refractive surgery provider, with the potential loss of that patient and their spend, by joining VIP.
 
Learn more about VIP and our Vision In Partnership for Local Independent Opticians at the Vision In Partnership Website today.
 

Laser Eye Surgery Patient Journey

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Consultation

At this first stage the provider begins to understand what the patient hopes to achieve from refractive / laser eye surgery and performs some preliminary tests. The results of these tests allow the Clinician to assess the patients suitability for a refractive surgical procedure.



Examination

The patient then sees a Specialist Clinician. The Clinician then analyse the results of the tests carried out at the consultation and working within the parameters for suitability for the surgery, will make a decision as to whether that patient will be a suitable person for surgery. It is then the patients choice whether or not to proceed.



Patient Does Not Proceed

The patient may elect not to proceed with the refractive / laser eye surgery treatment, or may be an unsuitable candidate clinically. The patient is then referred back to your care for the dispensing of up-to-date glasses or contact lenses and for all their routine check ups.



Patient Proceeds With Treatment

The refractive / laser eye procedure is carried out to treat the patients personal prescription. With laser vision correction the procedure is over within minutes. The patient spends a short time recovering in the clinic and is then discharged with their after care medications the same day, to recover at home.



Post-Operative Aftercare

The patient's aftercare is tailored to their surgery and individual requirements. A Specialist Clinician will regularly monitor the patients recovery and support them on the post-operative journey to ensure they get the best possible outcome. This dedication and on-going support ensures the patient is managed, well after the treatment.



Long-Term Aftercare​

Once discharged from their refractive / laser eye surgery provider aftercare, patients are referred back into your continued care and management, for subsequent eye tests & long-term ophthalmic services. The patient you referred, was treated and cared for post-operatively, is now back in your clinic as a happy, still spending... and loyal patient.
 
 
Visit the Vision In Partnership Website to learn more about the patient journey for laser eye surgery

Laser Eye Surgery Through Vision In Partnership

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Where Do Refractive & Laser Eye Surgery Patients Come From?

With the vast majority of Refractive & Laser Eye Surgery Providers, offering surgical ophthalmic treatments only, with no conventional optical offer, the answer is simply... they come from multiple and Independent Opticians, like you.

Are Your Patients Asking You The Questions?

Popularity and awareness of life changing refractive procedures is growing. Your patients will have heard of, or know someone who has had a form of surgical / laser vision correction already. If you're not being asked for your advice, as a quality provider of ophthalmic care, you will be soon.

Do you feel competent and confident to talk refractive, as their clinical professional?


How Do They Become Patients Of Refractive & Laser Eye Providers?

Some patients are referred by their GP or Clinical Professional, others by their Optician. But, the vast majority are acquired by inbound and outbound marketing activity. The Refractive & Laser Eye Surgery Industry is highly competitive and a growth business, so there's a lot of competition and energy behind attracting and treating patients, like yours.

And with the best clinical outcomes on offer, who can blame your patients for being tempted to explore what life changing surgery could do for them?

Glasses, contact lenses.... or be free of them for life?
............... That is the question!


Are You Giving Your Patients All The Options?

We're sure that depends on how much you know about refractive surgery and how confident you feel in the treatments. We know you'll be driven by the best clinical outcomes and have your patients best interests at heart, but we also know you have a business to run.

There is a distinct misconception in thinking that a patient who undergoes refractive surgery is lost. Post-refractive / laser eye surgery, it is imperative that patients continue to have their eyes checked over regularly (as any other patient would) and some may need to wear conventional glasses or contact lenses for certain tasks. This advice is echoed by Refractive Surgery Providers.


With VIP There IS Another Way

What would you say if we could fill this gap and inequality between the clinical propositions you have right now, compared to the clinical capabilities, to offer all the ophthalmic solutions available to your customers right now?

What would you say to having the capability to offer your patients the very last Refractive & Laser Eye Surgery Procedures, with the ability to recommend those procedures confidently, without losing your patient.... And with a clear strategic benefits?

And be able to do all this with no investment and a zero cost to you?


Be Confident

As long as patients are counselled appropriately, you can be confident they will come back to your care post-operatively and there will be no loss to your patient base.


Visit the Vision In Partnership Website today to learn how as an Independent Optician, you could be offering your patients laser eye surgery and refractive treatments, right from your own clinic.

 

Refractive Lens Exchange

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Refractive Lens Exchange

RLE is an excellent alternative for certain patients who are unsuitable for a standard laser procedure. The treatment itself is based on the routine protocol for cataract extraction and involves removal of the crystalline lens (which may or not be defective) and replacing it with another lens to correct vision.



The power of the new intraocular lens is predetermined to compensate for the patient’s glasses or contact lens prescription, whereas in cataract surgery, the new lens is often the same power as the existing one. The required lens power is determined by the surgeon prior to surgery based on biometry data.



RLE may be carried out using single vision IOLs (mono-focals), or using multi-focal IOLs, which aim to restore vision at all distances. Intra-ocular lenses designed to reduce dependency on near vision glasses can be divided into two separate categories, namely accommodating IOLs and multi-focal IOLs. As it stands at the moment, no technology exists which is able to restore the eye’s natural accommodation and as such, there are some compromises which need to be achieved.



The two eyes are treated separately, usually one week apart. This allows the surgeon to tailor their approach to treating the second eye taking into account the outcome of the first, thus allowing them to better meet the expectations of the patient.



The procedure itself usually takes less than 30 minutes under local anaesthesia to perform. It is usually painless, or mildly uncomfortable and the healing process starts immediately, with recovery typically expected within four weeks.


Visit the Vision In Partnership Website to learn more about RLE and other laser eye surgery procedures available through VIP Opticians

Intra Ocular Lenses

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Intraocular Lenses

This procedure involves anchoring an artificial lens inside the eye, which essentially acts like a contact lens within the eye rather than on the surface of the eye, thereby correcting refractive error. The lens is positioned behind the pupil and in front of the crystalline lens and although it functions much like a conventional contact lens, it is more advantageous because it is left inside the eye indefinitely, is invisible and cannot be felt by the patient.



The lenses are state-of-the-art and are carefully selected for each individual after thorough assessment of their specific visual requirements and based upon their prescription. These days, there are a wide range of intra ocular lenses available, including mono-focal and vari-focal lenses, which aim to correct vision at all distances and provide excellent visual quality.

Patients will normally be recommended an IOL treatment if they have a very high prescription (typically higher than -10 or +5), or if they are found to have the early signs of cataracts.




In the hands of a good ophthalmic surgeon, the procedure usually takes less than 30 minutes to perform, under a local anaesthetic. The implanted lens can be removed at any time, making the procedure fully reversible. The procedure itself is usually painless and most patients describe only mild discomfort during the healing process, which starts immediately. There is a short recovery period, typically around four weeks.

Visit the Vision In Partnership website to learn more about IOL (Intra Ocular Lenses)

Laser Vision Correction

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Laser Vision Correction

Today, laser vision correction is one of the world’s most commonly performed elective procedures. Endorsed by the National Institute of Health and Clinical Excellence (NICE), it is currently estimated that over 32 million procedures have been performed worldwide.



Laser vision correction involves precisely reshaping the cornea (the transparent window which covers the coloured part of the eye). The treatment is surprisingly quick and uses a cold, high-precision beam of light that is exactly programmed to remove a microscopic layer of the cornea which alters its curvature, thus shifting the focus of incoming light to the correct plane (the retina). This, amazingly, is a very effective approach to correcting vision and the aim of treatment is to totally eliminate, or reduce the need for glasses and contact lenses to correct vision.



There are two fundamental types of laser vision correction: LASIK and LASEK.



LASIK


LASIK, or Laser Assisted In Situ Keratomileusis, is the most common form of laser vision correction and this is mainly due to the fact that because it is performed under a protective layer of corneal tissue, there is quicker healing and less risk of corneal haze and scarring. It is possible to treat a broad range of refractive errors with LASIK.



The procedure involves creating a thin flap in the superficial part of the cornea. The laser is then applied to the mid-corneal structure and the flap is replaced. The eye starts to recover immediately.



LASIK is a virtually painless procedure and the vast majority of patients will require only anaesthetic eye drops to numb the eye prior to treatment. Most patients will report no pain at all during the procedure, although some describe a mild feeling of pressure or vibration during the course of the procedure. Post-treatment, there may be mild discomfort, which is relieved by using the prescribed eye drops and by resting the eyes.



LASEK


LASEK, or Laser Assisted Epithelial Karatomileusis is the main alternative to LASIK.

This is a surface procedure and involves preserving the thin corneal epithelium by lifting it from the surface of the eye before the laser is applied to reshape the eye. After the LASEK procedure, the epithelium is gently replaced back onto the surface of the eye.



LASEK is the procedure of choice if the cornea is too thin or steep for LASIK, or in cases where it may be difficult to create a LASIK flap.



Patients who have undergone LASEK, often find that their eyes heal more slowly than those who have had LASIK. They also often report more discomfort during the healing process for a few days after initial treatment. With LASEK, it usually takes a little longer to resume good vision, typically between four and seven days post-treatment but the final visual outcome for LASIK and LASEK remain very similar.
 
 
Visit the Vision In Partnership Website today to learn more about laser eye surgery including LASIK and LASEK 

Vision In Partnership Laser Eye Surgery

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Refractive And Laser Eye Surgery

Refractive & Laser Eye Surgery has been performed for more than 20 years in the UK and over 30 million treatments have been carried out worldwide.


The popularity of Refractive & Laser Eye surgery has grown massively in recent years and is now one of the most common and successful surgical treatments available for patients.

More and more people each year choose to ditch their glasses and contact lenses and opt for life changing surgical treatments.


In fact, patients who have had the treatment, usually only have one thing to say, which is "I wish I had it done sooner".


There are a number of private providers of Refractive & Laser Eye Surgery in the UK. These providers offer a wide range of Refractive & Laser Eye Surgery treatments. This full range of treatments is available through Vision In Partnership, through our VIP Members.

 
You can visit the Vision In Partnership website to learn more about laser eye surgery and refractive treatments.

About Vision In Partnership

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VIP is put together by Optical Experts and is run by Optical Experts... for Optical Professionals, just like you!

VIP (Vision In Partnership) is an experienced, diverse, specialist referral business... and best of all, VIP is totally independent and our services come entirely free. The VIP team and brand is totally committed to you as an Independent Optometrist, your clinic, your patients and your business.

Vision In Partnership lives that commitment by aiming to provide you with free education, allowing you to enrich your patients lives, by enabling you to offer a full range of VIP refractive and laser eye surgery treatments.

And.. should the VIP proposition interest you, we can further that commitment by offering you a unique opportunity to empower your practice with a new service... with clear strategic benefits.

The VIP Service is entirely provided free of charge to you with a proposition designed to sit alongside & compliment your existing offering.

If you want to learn more about Vision In Partnership, please get in touch for a no obligation informal discussion, or register your details here to receive a copy of the VIP Prospectus.

Visit the Vision In Partnership Website today for laser eye surgery for independent opticians.

Welcome To Vision In Partnership (VIP)


optician, optometry, laser eye surgery, refractive surgery, laser vision correction, local optician, independent optician, partnership, eye, surgery, patients, treatments, clinical, ophthalmic, provider, partnership, clinic, VIP vision in partnership
 

Connecting Independent Opticians And Laser Eye Surgery Providers

VIP (Vision In Partnership) is a unique, independent and free consultancy service, connecting local independent opticians with the very best laser eye surgery providers internationally.

 Vision In Partnership allows you to offer your patients a wide range of refractive and laser eye surgery treatments, including LASEK, LASIK, RLE, IOL, Wavefront Intralase and Cataract Procedures.

Creating solid partnerships between our VIP Member Opticians and Approved Refractive Partners we enable more patients to benefit from life changing refractive & laser eye surgery procedures.

With the Vision In Partnership referral model as an Independent Optician we invite you to grow your business, attract new patients to your clinic and become a local total eye care destination, by referring your patients to our partners.
Choose to develop strategically and clinically with Vision In Partnership today.